Vectoberfest

 
Background

Vector Controls and Automation was forming their first annual Ocktoberfest festival to provide a business-casual networking platform for their clients. I was tasked to create an emblem for their brand.
 

Roles

Identity
 

Agency

PetroPages Creative, 2015-2016
 

The Process

At this time, I signed up for Skillshare because Aaron Draplin posted a class to guide creatives through his logo design workflow (Watch This Awesome Trailer). He emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. (Due the limited amount of time designated for this project, I used imagery that were identifiable.)

Inspiration

 
Can't get any better than this. ?
 


It all started with a leaf... then everything broke loose.

 

Early Iterations

 
Final Logo

 

Current and Archived Iconography