User Experience of San Antonio (UXSA) is a brand new user experience non-profit organization in San Antonio. Their purpose is to cultivate an inclusive community through discourse and education about user experience design. Values such as community, empathy, growth, and knowledge are at the very core of this brand.
The visual dynamic of the brand was created to appeal to both young and older practioners and newcomers. The primary colored palette and type executions were inspired by the art's simple basic fundamentals of learning, and feel attractive to young newcomers looking to join this community.
Branding/Identity, Art Direction
More to come soon!