The Wow Kids Project

 

Background

Jabrelle Lipscomb, the founder of No Identity Inc., approached me to design a friendly, welcoming logo. The previous brand for the non profit, while attempting to erase barriers and indicate inclusivity, did not extend the positive attitude more suited for a younger audience. Their mission is to enrich the lives of children in underpriviledged communities about wellness through after school programs. They believe every child deserves the opportunity to learn the necessary skills to grow into happy, responsible and fulfilled adults.

Result