Personal Brand

The purpose of this exploration was to combine my love for design with an intimate element representing my personal life.

Discipline
Brand, Visual

Year
2017

A Challenge of Identity

Since childhood, I’ve struggled to identify with my heritage. As a second generational American, there was always a tension growing up between staying true to tradition or adopting new ones. I have no regrets about my upbringing, but felt something missing if I were to forge my brand without reference to my home.

Vietnamese 101

Vietnamese is a tonal language. The meaning of words can be distinguished by the specific tones in which they are pronounced and the marks used. When my name is fully written out with the proper accent marks, it looks like this:

lizzie-nguyen-full-name

It's pronounced as knock, like a knock knock joke. Cue Asian Dad jokes.

Tones and Marks

Underdot

This low, glottal tone is defined with a dot below the baseline.

underdot
Tilde

The "squiggle tone" creates a high and then falling pitch start, like a question in tone.

tilde-accent
Circumflex

When combined with other accents, like the Tilde, it creates a whole new tone.

circumflex