What's My Why?
To Enrich San Antonio Through Purposeful Design
Many businesses and organizations recognize the impact good, meaningful design can have towards their audiences. Through purposeful design, I hope to create inclusion in San Antonio by helping businesses and organizations connect to wider, more diverse audiences through which new ideas can interchange and grow.
I want to give San Antonians a reason for caring, and communicating my purpose to motivate others to do good. We all want to feel as though we are making an impact with our lives, and to contribute to organizations, causes, or companies that have a purpose. I imagine a society where we all have a higher level of motivation because our work-led purposes are more pronounced and resonant. In a world filled with stronger, more humanistic brands, there would be stronger communities, and we’d each feel a bit more confident and proud of the future we’re creating.
What Are My Values?
Brands that take their purpose and meaning seriously, consistently outperform the competition. Why should your audience care about your brand on an emotional level, and if they do, then how would you like to engage with them? The answers to these questions are almost always directly related to the purpose and meaning of your brand.